About Me

WHY I LOVE HELPING OTHERS

My Story

Hi, my name is James and I am a Qualified Personal Trainer based in Bournemouth at South Coast Power House. I am a fitness coach who specialises in weight loss, building muscle and improving overall health & fitness. My aim is to always go above and beyond, delivering high-quality services that my clients are going to remember!

Fitness has transformed my life. Growing up I was always a skinny kid and felt insecure about how I looked. This insecurity of mine took over my life and effected me mentally. I knew change was needed. From age 16 I began my fitness journey and that is where it all changed. I found my passion and began working on myself. I realised that change was possible and that was my reason to become a fitness coach, to inspire others that you can change for the better. I love what I do and hope to support as many people as I can to transform their lives.

My Mission

Ever since I began Personal Training in Bournemouth, the goal has always been to go above and beyond helping my clients achieve the results they deserve.

Having worked with 50+ clients age 10-65, whose goal has been to either lose weight, build muscle or become stronger physically and mentally, I am confident in my ability to help you achieve these goals.

I want you to understand your ‘why’ for making a change. What is the deeper reason behind you making a change? This is an uncomfortable feeling but it must be done in order to get you to where you want to be.

Providing a personal training service both in Bournemouth and online makes it flexible for you and your schedule.

Feel the difference with Addis Lifestyle & Fitness! As your fitness coach, let me help you make the change for the better. With your hard work & dedication, I’ll be here to support you all the way!

Working on yourself is the greatest investment you could make…

Why? Well I would still be the same guy that I was if I didn’t work on myself!

It is always possible to make a change. It just requires you to make it.

Take the action that is required!

It is just a matter of time before you’ll begin to see results!

What some of my clients have to say

“James has been training me just over a year and i have to say what an absolute pleasure the last year has been he’s an extremely professional funny kind sincere happy knowledgeable guy who has made my PT sessions fun varied and very effective with amazing results. I cannot recommend him highly enough and I’m looking forward to absolutely smashing 2024 with this guy beside me”

Lady Kate

“I’ve been training with James for a few months now and I’ve already seen some great progress in myself. He always so responsive with his messages and plans, if I ever have any questions he answers them without hesitation. For someone who struggled to feel comfortable in the gym he really helped me feel confident in every aspect of training. Every week I see weights go up and will continue to do what he says! 5 stars!”

Sean

“James is a top tier trainer, and a top guy. He regularly messages me to check if I’m in the gym and if I’m hitting the goals we’ve set together. From being in the gym and even outside, I have seen how he speaks with others and how he speaks to me is always the same, promoting uplifting spirit and always wanting the best from every person. This is the trainer you want in your corner. And the kind of guy everyone needs in their life!”

Finley

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Start your journey and make a change today!